ICAA – Redesign
Role: In-house UX Designer
Project Overview
Led the redesign of the website homepage, focusing on improving UX and UI to enhance member engagement and reduce design costs.
Key Achievements
Redesign Leadership:
Directed the website redesign project, implementing strategies to significantly improve user experience (UX) and user interface (UI).
Cost Savings:
Achieved a $40k reduction in design costs through effective project management and streamlined design processes.
Awards and Recognition:
The redesigned website won a Silver W3 Award in 2012.
The website was also an honoree of the 16th Annual Webby Awards in 2010.
Outcome
The project resulted in increased member engagement, substantial cost savings, and prestigious industry recognition for excellence in web design.
